Last updated: January 8, 2023
Introduction
At Vlado® Shoes, we respect the privacy rights and concerns of all individuals who visit our website or interact with our brand. This Privacy Policy outlines how we handle, protect, and disclose information we collect from you.
By visiting vladoshoes.com or submitting information to us, you agree to the practices described here. If you do not agree to this policy, please do not use our site or submit any personal information.
What Information Do We Collect?
Information you provide:
We collect data you submit directly such as name, email, address, payment info when making purchases, feedback, social handles, etc. We collect this via:
- Web forms (account registration, sales orders, contact forms, surveys, contests, etc.)
- Product customization features
- Social media interactions with our brand pages
- In-store interactions when you provide info to our staff
Auto-collected information: As you navigate vladoshoes.com, some data is passively collected via cookies, web beacons, log files, and other technologies:
- Site pages visited, clicks, referring site/link, search data, date/time of access
- Device type, operating system, browser, screen resolution, language, geo-location
- IP address (automatically assigned to your device; identifies your location)
Supplemented information: We may collect or acquire info about you from outside sources to better understand our audience. This allows us to personalize your experience. For example, we may collect demographic data from publicly available sources.
Payment info: Online purchases require processing of payment details like credit card number, expiration date, CVV code, and billing address. This data allows us to process orders; it is encrypted via secure checkout.
Legally required information: To comply with financial regulations, we collect some personal docs like government IDs, tax IDs, etc. from customers making high-value purchases. This is securely stored only as long as legally needed.
How Do We Use Your Information?
We never sell personal data to any third party or use it outside of the purposes outlined here. The info we collect allows us to:
- Fulfill your orders and requests like product sales, returns, customer service issues, feedback, etc.
- Respond to your inquiries and communicate with you about our brand, products, or services.
- Send updates like order confirmations, shipping notices, requests for reviews, or important brand news.
- Personalize your experience by understanding your interests, location, fashion style, website behavior, etc. so we can tailor content and recommendations.
- Improve our products and services by analyzing broad non-identifiable trends and usage patterns.
- Protect customers, brand reputation, and legal rights through efforts like loss prevention, fraud detection, legal investigations, enforcement of policies, and terms of use.
- Comply with financial regulations that require us to collect personal documents for large transactions.
- Secure our systems and assets against unauthorized access through cybersecurity monitoring.
Your consent: In some cases we may use information in ways not outlined here, but will always obtain your consent to do so. You can opt out anytime.
How Do We Share Your Information?
We do not share or sell your personal info with any outside parties except to operate our business and under these circumstances:
- Service providers: Vendors help us run aspects of our business like payment processing, shipping, email/sms delivery, marketing, security, etc. They only access information required for their assigned tasks and are bound by contracts to safeguard your data.
- Legal requirements: We may disclose information to government institutions, law enforcement, tax agencies, or authorized third parties when legally required to do so or at our discretion if suspicious activity is detected.
- Business sale: If Vlado® Shoes undergoes an acquisition or merger, personal data may be part of the transferred assets. You will be notified if this occurs.
De-identified data: We may share or sell non-identifiable information with partners like advertisers, researchers, or analysts. Since this data cannot be traced back to you, it does not require consent.
How Do We Safeguard Your Information?
We utilize physical, technical, and procedural safeguards to secure your data and protect against threats like loss, misuse, unauthorized access, disclosure, or modification. Our security controls include:
- Encryption of sensitive personal and payment data via SSL/TLS protocols
- Authentication requirements to access user accounts and certain information
- Access controls on internal systems to limit employee privileges based on job roles
- Background checks on employees and contractors handling sensitive data
- Policies that require physical data to be stored securely with limited access
- Regular system penetration testing and vulnerability assessments
While we aim for robust security, no measures can guarantee complete protection from all potential threats. We ask that you take steps to safeguard your information as well, like using unique complex passwords and avoiding phishing scams.
Individual Data Rights and Choices
Marketing preference: You can opt out of non-essential Vlado® marketing contacts at any time by clicking unsubscribe or adjusting your account settings.
Access your information: You can request copies of personal data we hold about you. This includes things like order history, profile info, messages, etc. Note that some data, like credit card numbers, cannot be accessed for security reasons.
Update your information: If your personal info is outdated or incorrect, you can modify it via your account dashboard or by contacting us.
Delete your information: You can request we erase your personal data from our systems, subject to exceptions permitted by law. Note this may limit your access to some services.
Object to practices: If you feel we are using your data in ways you have not consented to or find objectionable, please let us know immediately.
Submit complaints: If you have concerns about use or securing of your personal data, please contact us first to resolve it. If we cannot address it, you may direct regulatory complaints to the applicable authority.
Portability of data: You can ask for a copy of certain personal data for transfer to another service provider. We will provide this in a machine-readable format.
Contact [email protected] to submit any of these requests. We will promptly review them subject to limitations of law and technology.
Cookies and Tracking Technologies
We and partners use technologies like cookies, tags, scripts, and pixels to operate and improve our website. These allow us to do helpful things like:
- Essential functions: Authenticate logged-in users, manage shopping carts, process transactions, secure systems, etc. These necessary cookies do not require consent.
- Site analytics: Analyze site traffic patterns like pages visited, time spent, links clicked, devices used, general location (region), previous site visited, etc. We use this data in aggregate to improve site quality and performance.
- Personalization: Customize site content and messaging based on your inferred interests and preferences based on usage patterns, purchases, clicked links, opened emails, etc.
- Advertising: Target ads based on your inferred demographics and interests so they are more relevant to you. Most ads on our site are managed by third parties using cookies. You can control personalized ads via your browser or device settings.
Disable cookies: You can disable placement of cookies via your browser settings but this may interfere with proper site functionality.
Our site may also use web beacons, flash cookies, and similar technologies along with cookies. These help provide additional website metrics and personalization capabilities.
Our email campaigns may contain tracking pixels or links to better understand engagement. This allows refinement of messaging and content for more relevancy. All emails include an unsubscribe link so you can opt out of future communications.
Review your browser or device settings for tools to control cookies and related technologies. You can opt out of interest-based ads served by ad partners as well. Opting out does not stop all ads from appearing, but only makes them generic instead of tailored to inferred interests.
External Websites and Social Media
Third-party links: Our site may contain links to other websites like partners, advertisers, etc. We are not responsible for the privacy practices of these external sites. Please review their policies carefully before sharing data.
Social media services: We integrate widgets, buttons and links to social platforms like Facebook, Twitter, Instagram, etc. Interacting with these tools often allows the associated platform to collect or share your data. Review each platformâ€TMs privacy policies carefully to understand how they use your information.
Children’s Privacy
Our website and products are intended for adults. We do not knowingly collect or solicit personal data from anyone under 18 years old. If you believe we have received information from a minor in conflict with this policy, please contact us immediately so we can delete it.
Changes to this Policy
We may adjust this Privacy Policy when necessary to reflect changes in laws, our data collection and use practices, privacy technologies, or the evolving security landscape on the internet. We will post any modified version here with an updated revision date. If significant changes are made that alter the use of your personal data, we will directly notify you and request consent before implementing them.
International Data Transfers
Vlado® Shoes globally servers customers and operates systems across multiple jurisdictions. To enable this, we may transfer and access your data across national borders. These international transfers are critical to providing our services to you. We only undertake cross-border data transfers lawfully and responsibly based on appropriate mechanisms like standard contracts. Please contact us if you would like more specifics on where and how your data is processed globally.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact our Data Protection Officer/data team at [email protected] .